Maxvalue

corporate identity : jul 2005

Maxvalue does the accounting in real estate business. It is led by two young entrepeneurs. They needed a corporate identity that said 'bring your money to us, we know what to do with it'. But on the other hand they wanted a fresh new look, not like their competitors. It had to be classic, but not dull.

A solid structured logo represents the 'M' of Maxvalue of course. But it is also inspired by a diagram model with three values all reaching their maximum value. I topped it off with a hip fresh colorscheme and dito typography.

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