Top Quality

Packaging : jan 2006

Top Quality is a foodmarket label by Van Tol Overseas Ltd. The brand consists of 180 products and is sold in various supermarkets in the Netherlands and abroad. They needed the brand to be redesigned and repositioned.

I was responsible for the new brand design and art-direction of the first 15 products that were to be redesigned. I created a new label and a style which was consistent through all products. I supervised the product photography and did the design and graphics for several products.

contact react[at]michelvanderwal.nl download my resume in pdf [dutch]