DSB Bank

Online game : sep 2006

DSB Bank wanted to reposition their brand to become a 'proper' bank and compete with other banks like ABN-Amro and Fortis. Therefore they created an above the line campaign with a theme: The 4 L's of DSB, where every L stands for a way to handle money. They needed an online translation.

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I created the game 'Alllles op een rij' which was inspired by the famous '4 in a row' game. Funny aspect is that your score is multiplied by the current DSB interestrate on your money savings.

contact react[at]michelvanderwal.nl download my resume in pdf [dutch]