ESDNow mainly sells SAAS (Software as a service). An extensive backend was present to serve future clients, but they lacked a proper marketing and presentation of their products. They needed a website which explained the meaning of SAAS and which made it easy to sell the product.
view project in new windowAt MediaMonks I was responsible for the art-direction and interaction design of the website. Graphics and design we're done in house under my supervision. We visualized the SAAS services as four connectible blocks on a platform. We made the graphic representation as simple and direct as possible so decisionmakers would understand also.
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