01
Design for dreaming big
You have a strategy or a dot on the horizon. I’ll bring human-centered design methods that take those ambitions from inception to tangible artifacts your team can build with.
Michel van der Wal
Design + Technology + Innovation
Portfolio.
eCommerce Slim Bestraten From bricks to clicks. This design turned a traditional retailer to a multimillion online business and the largest webshop in gardening and pavement products in the Netherlands. 
B2B platforms Worldline As a design and project lead, I helped transform 64 local websites for this global payment provider into a unified platform with a companion design system. 
3D and Games The Final Score As a 3D artist on the Accenture Song team, we made RCO the first orchestra in the world to launch its own custom game on the popular global platform Roblox. Promise.
02
Design for decision making
Need sign-off before you launch? I’ll give your idea hands and feet, and package story and concept into a pitch that convinces any decision-making unit.
03
Design for deployment
I’ll blend brand, insights, journeys and requirements into UI and UX, then iterate toward an MVP that looks and performs better than most of the competition.
04
Design for new dimensions
I take design into realtime 3D, VR, AR and XR. Virtual twins, assets, and working prototypes on the XR device of your choice.
05
Design direction and management
I combine hands-on design with leadership by example, aligning product, tech, brand and stakeholders so the work lands the way it was cooked up.
Projects.
Personal.
If you are looking for an ultra-experienced-open-minded-stubborn-but-easy-going-strategy-and-data-tag-teaming-five-legged-m-shaped-creative-design-technologist-with-a-sense-for-business, or if anything here piques your interest, then we probably should start talking.