01
Design for dreaming big
You have a strategy or a dot on the horizon. I’ll bring human-centered design methods that take those ambitions from inception to tangible artifacts your team can build with.
Michel van der Wal
Design + Technology + Innovation
Portfolio.
Digital platform ONVZ Private Health As product design and digital lead, I helped a health insurer take a personal Private Health Advisor service from concept to launched beta in eight months. 
Marketing and comms Equans As the go-to design partner for Equans Netherlands, I translate global brand guidelines into consistent media and materials to communicate the brand and help market products and services. 
Brand and platform Leaseweb Twenty years after designing their brand identity, I returned to help Leaseweb reposition itself as a true alternative to the hyperscalers with a new digital platform and design system. Promise.
02
Design for decision making
Need sign-off before you launch? I’ll give your idea hands and feet, and package story and concept into a pitch that convinces any decision-making unit.
03
Design for deployment
I’ll blend brand, insights, journeys and requirements into UI and UX, then iterate toward an MVP that looks and performs better than most of the competition.
04
Design for new dimensions
I take design into realtime 3D, VR, AR and XR. Virtual twins, assets, and working prototypes on the XR device of your choice.
05
Design direction and management
I combine hands-on design with leadership by example, aligning product, tech, brand and stakeholders so the work lands the way it was cooked up.
Projects.
Personal.
If you are looking for an ultra-experienced-open-minded-stubborn-but-easy-going-strategy-and-data-tag-teaming-five-legged-m-shaped-creative-design-technologist-with-a-sense-for-business, or if anything here piques your interest, then we probably should start talking.