More portfolio From concept to beta
I was part of the four person concept team behind ONVZ Private Health. The idea: one permanent Private Health Advisor who helps you with all your health care and health-related questions. No call centre, no starting from scratch every time, just one person who knows you.
As product design lead and digital lead, I was in charge of the overall design direction and the translation of strategy into tactics and product features. I guided the service design and created the brand for the open beta period.
Three teams, one product
For the launch of the beta product I led the design team, selected delivery partners and coordinated the work for design and development across three distributed teams: a development agency, a HubSpot implementation partner and the home team at ONVZ.
The back office of the digital platform was co-created with the people who would actually use it: the Private Health Advisors. Later on, I onboarded them myself, so the first beta clients would get a smooth start with the service.
Handing over the keys
Three months after the beta launch, I moved on to a different project. A year later, I was happy to see the product had evolved into Private Health Services, welcoming its first paying customers.
