Equans

In 2025, Equans approached me with a fairly clear question: they needed someone who could understand their market and translate it into a tight company presentation, on brand and consistent from the first slide to the last. Energy transition, grid congestion, CO₂ legislation. Not exactly light reading, but a story worth telling well.

After delivery, a design partnership was born. Since then, I have been delivering design for both internal and external communications, employer branding and marketing. The work ranges from flyers and brochures to presentations, posters and exhibition stands. And it isn’t purely visual: together with Equans, I also work on consistent messaging and a recognisable tone of voice.

The company presentation was the first project we collaborated on. After an effective workshop where we co-created the storyline, the tone was set for everything that followed. The presentation translates the Equans story into a clear structure, from market trends and client challenges to the integral approach and the portfolio. The deck works in two modes: a visual one with little text for presenting with a voice-over, and a more narrative one that can be sent out and read on its own.

Batteries, power management systems and heat-cold storage are hard to photograph and even harder to explain. To help tell the story of the propositions better, I created a marketing success kit around a visual system of 3D isometric illustrations.

The system is modular. A 3D library of buildings, trucks, solar panels, charging stations, wind turbines and installations can be combined into a new visual for any service or value proposition. A smart microgrid for an office, a charging hub for a logistics fleet or a complete roadmap for a client: it’s all assembled from the same set of building blocks, so every visual feels part of the same world.

For all print materials, like whitepapers, brochures and folders, I created templates in Adobe InDesign, alongside a PowerPoint template for presentations. They contain the basic elements and standard layouts, so the internal Equans team can create new media themselves while staying on brand. I design the flagship pieces, the team takes it from there. That’s how a brand scales without a designer in every meeting.

A new proposition needs more than a good idea to land in the market. That’s why I developed a proposition starter kit: a set of ready-to-use materials that gives every proposition a consistent and convincing start. The kit contains a flyer that introduces the proposition and a folder that tells the full story, from the problem to the solution and the benefits.

The Smart Microgrid starter kit shows how all the pieces come together. A 3D illustration from the library explains the solution at a glance, the templates give it a consistent home in print and the messaging keeps it to the point.